20 Nov Quick Tips on Crafting Volunteer Thank You’s
Just as donors deserve recognition for their generosity, volunteers do as well. And it’s not the cost of the recognition that matters. It’s the genuineness of those gestures that count the most. So, here are five points to focus on to make crafting a volunteer thank you easy – every time:
- Be personal and specific – Identify who the person is, how they came to work with you, what job they performed, over what time period, who they worked with
- Focus on the areas where he or she really shines – Every person has an X-factor. Maybe with one volunteer it’s their can-do attitude. Maybe it’s their smile. Maybe it’s their professional experience. Maybe it’s their skill as a craftsman or a teacher, or their ability to inspire others.
- Emphasize the impact – It’s super important to translate their actions into the impact they made on another person, their community, a cause, an event. Impact is everything. Tell them exactly how they made a difference. How did their contribution help the bigger picture. Relate the impact the project as a whole has made. Be specific – give numbers.
- Reinforce alignment with the mission – Every volunteer is serving the greater mission of your organization. Your expression of gratitude should always end with “and THAT’s how we’re going to end poverty, to improve the lives of children, to feed the hungry, increase graduation rates – or whatever specific cause you are supporting.”
- Don’t be afraid to ask for more – A volunteer makes an investment in your organization. When we thank them, it is a reflection of our success. This means that their investment was a successful one. So, don’t be afraid to ask them to invest more – whether it be in more volunteer service or in the form of a donation, or through an introduction. “We hope that we can count on you to volunteer or the next project” or “If you are looking for other ways in which you can support this wonderful program, click here to donate.” or “Do you work for or with an organization that might be interested in getting involved with us? If so, please make an introduction.”