An investment in volunteerism yields significant dividends. Aside from better serving our communities, it enables us to attract and retain new members/customers/supporters, increase individual donations, build corporate partnerships, and improve our brand value by highlighting our commitment to social awareness. With this in mind, it is imperative to define the mission, vision, values and messaging for all audiences you wish to attract to the organization through volunteerism. Our program identity consulting helps to define the following for your organization:
Volunteerism Mission statement
The volunteerism mission statement explains the volunteer program’s reason for existence. It should directly support the organization’s mission statement.
A vision statement describes the organization’s relationship with volunteerism as it would appear in a future successful state. For example, if the organization were to achieve all of its strategic goals, what would it look like 3-5 years from now?
A values statement describes the core beliefs surrounding volunteerism and how those beliefs impact how it will behave. In a values-led organization, the values create a moral compass for the organization, its employees, and volunteers.
We will define the different ways in which volunteers impact your organization today and how you would like to invite them to participate in the future. Examples might include special event, program support, fundraising, administrative, corporate, leadership, and membership. These services will help to define and describe each in a way that speaks to a prospective volunteer or strategic partner.
VolunteerMatters will help develop standard messaging specific to your target audiences. This messaging will encourage thoughtful consistency when developing any written materials to interact with varying target audiences (e.g., awareness campaigns, invitations, solicitations, thank yous, or press releases). Example target audiences may include: