VolunteerMatters | Video Marketing
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Video Marketing

Video Testimony

 

Testimonial videos are a way to let your volunteers, beneficiaries, corporate partners, and staff  do the talking for you. Putting your most successful, happy, or unique fans on screen is a powerful way to attach a real-life narrative to your mission. A testimonial is an amazing tool for volunteer recruitment, donation solicitation, attracting grants/sponsorships, increasing membership, and increasing awareness.

Video testimonies can come from a variety of experiences including:


Organizational – These videos often feature staff members who are responsible for the volunteer programs, talking testimonial-style about what they do, why they do it, and how serving their mission to the extent they are capable would be impossible without their supporters.

 

Volunteer – Volunteers are often our most passionate supporters.  Putting them on screen to talk about why they invest their time and energy with our organization is compelling.  Hearing these words from a volunteer versus a paid staff member (no matter how dedicated) almost always conveys a more authentic and powerful message.

 

Beneficiary – If your mission is designed to serve a specific group of individuals, it is a beautiful opportunity to let those we serve describe the positive influence our organization has in their lives.  Putting a face to the impact we are making does wonders to reinforce the ways in which our organization is making a difference.

 

Corporate Partner – Demonstrating social responsibility has become a competitive necessity for many corporations.  Additionally, they recognize the tremendous value derived from employee volunteer experiences.  Imagine a video starring your best corporate sponsor, describing the impact they make through your organization, along with the many benefits to their business.  It’s an amazing gift to your corporate sponsor as well as an amazing tol to attract like-minded supporters.

 

 

Event Highlights

 

Event Highlight Videos are 2 to 3 minutes in length and often contain interview content to help explain the purpose of the event. Real people telling a real story is the best way to connect with others and promote sharing.  An event highlight video is designed to take the viewer on a journey through a special event or initiative, visiting all of the key points so they can feel as if they were there.  When these events are tied directly to our mission, video is an incredible medium to demonstrate what we believe and how we serve. Event Highlight Videos are a great way to build social media content that attracts new supporters and fans.

 

 

Documentary

 

A documentary video provides a 10-15 minute video that combines up to 5 testimonials (organizational, volunteer, beneficiary, corporate partner) and event highlights to provide an in-depth understanding of your organization’s purpose, culture, achievements and vision.  These videos serve as an invaluable tool in recruiting major donors.